Team dedicated to supporting our entrepreneurs

Reuben Wilcock

Reuben Wilcock is an award winning serial entrepreneur who founded Future Worlds with the vision of helping students and researchers change the world with their ideas. He has 15 years’ experience in founding startups and taking them through their first stages of growth, particularly in the area of IoT for consumer and industrial markets. His last startup, an AI-powered smart home spinout called Joulo Ltd, was acquired in early 2015.

Reuben came to study Electronic Engineering at the University of Southampton in 1998 before embarking on a PhD in integrated circuit design. During his PhD he founded his first company designing and manufacturing consumer products which were sold all across the world. These included the first direct-connect geotagging device for Nikon cameras, which he patented and sold through B&H Photo Video, the world’s largest photographic retailer.

In 2012, he began working as an entrepreneur in residence at the University of Southampton, helping researchers commercialise their innovations. In 2013, he was recipient of a Royal Academy of Engineering Entrepreneurial Award, a Dean’s Award for knowledge transfer and a Vice-Chancellor’s Award for outstanding contribution to the university.

In the same year, Reuben founded a smart energy spinout, Joulo Ltd, with Southampton Professor, Alex Rogers. Their product, Joulo, was a low cost USB device and web platform which gave utility customers personalised advice on how to save energy and make their homes more comfortable. Joulo was piloted by three of the UK’s big six energy companies and was awarded first place at the 2013 British Gas Connected Homes Competition, with Centrica tipping it as ‘The UK’s brightest tech startup’. Joulo was acquired in 2015 by Quby, Europe’s leading develop of smart thermostats and energy displays.


Following the sale of Joulo, Reuben founded Future Worlds to help aspiring entrepreneurs at the University of Southampton change the world with their ideas. Future Worlds hosts startup talks, skills workshops and investor pitching opportunities and accelerates new ventures through one to one support and its network of seasoned founders and millionaire entrepreneurs.

Reuben can help you develop a great value proposition for your startup and brainstorm how to achieve product/market fit. He can introduce you to mentors and entrepreneurs in our network and help you construct a compelling investor pitch and script for a promotional video on the Future Worlds website. You can contact Reuben through the form on this page.

In its first three years over 180 entrepreneurs have been supported, millions of pounds of investment raised, and new ventures launched in locations from Silicon Valley to Tanzania. Each year, Future Worlds promotes Southampton entrepreneurs on the world stage at the Consumer Electronics Show in Las Vegas and its Dragons’ Den event helps startups receive the investment they need whilst inspiring the next generation.

“The success of Joulo Ltd wouldn’t have been possible without the advice I received from my mentors,” Reuben says. “It was this experience that inspired me to create Future Worlds.”

Get in touch with Reuben Wilcock

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Reuben Wilcock

Director, Future Worlds

Reuben co-founded Future Worlds, the on-campus startup incubator helping aspiring entrepreneurs to change the world with their ideas. He is Principal Enterprise Fellow for the Faculty of Physical Science and Engineering and a serial entrepreneur, having launched a number of startups, including Joulo Ltd, a successful university spinout acquired in 2014.

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