Sophie Sellers is exploring creative approaches that expand and enhance the Future Worlds network’s experience through quality events and marketing. She brings valuable experience in communications and social media management to the team, following rewarding spells at two inventive startups and a post at a PR agency promoting Volvo Car UK. Most recently, she established a lucrative market for hiring electric cars on the Isle of Wight as an Area Business Manager for an eco-tourism company.
Sophie was raised in Worcestershire and was interested in the history of literature during her school years. Keen to attend a coastal university, she moved to Devon in 2011 and studied English at Plymouth University. Her ideas helped increase the readership of The Knowledge newspaper as she served as a regular feature writer and photographer covering topical items relevant to the student audience.
A first step into a dynamic career swiftly arrived, with Sophie succeeding in an interview at the Local Letterbox startup just one day after she submitted her final year dissertation. She was placed in the ASOS online fashion brand’s headquarters in London and coordinated a trial for an alternative delivery system for internal orders.
“The business model saved delivery companies the costs of repeat deliveries by leaving items in collection pods at set locations,” Sophie explains. “At ASOS, there were around 1,000 packages being delivered for staff every day. I focused on the communications and logistics of the trial. It was a great first step as I experienced what it was like being in a small startup while also seeing the scale of operations in a big business.”
Sophie transitioned to become a PR and Marketing Executive at the Into the Blue agency in 2014, working exclusively on Volvo Car UK’s sponsorship of sailing. She managed budgets and campaigns as she created regular written and visual content for digital and print marketing materials, liaising with Volvo-sponsored athletes to arrange and direct corporate appearances.
Her experience next propelled her back into the startup scene, joining the Electrik Vehicle Company as it prepared to utilise special government funding on the Isle of Wight in a new branch of its Hire a Twizy model. “Lots of tourists travel to the Isle of Wight, find accommodation but don’t leave the area they are staying in,” Sophie says. “Hire a Twizy innovated a way for people to take the ferry as a day passenger and then be able to see more of the island in a green way.”
Sophie directed the startup company’s Isle of Wight branch, establishing 24 charging points in just two months and setting up the company’s website, social media accounts and marketing material as an Area Business Manager. “I lived and breathed it seven days a week,” she adds. “It was a crash course in running a business and taught me a lot.”
In September 2016, Sophie joined the Future Worlds team as its Events and Marketing Officer. “The opportunity to join Future Worlds jumped off the page when I saw it,” she says. “There’s a really nice overlap with my previous work as I’ve built a good understanding of how businesses work and helped publicise the brand of a global household name.”
Sophie is developing the platform’s marketing strategy, planning events, growing the brand’s social media presence and assisting the filming of Discover and Mentor videos. Future Worlds’ range of events currently includes exclusive Mentor Talks, networking events in London and regular pitch events on campus.
If you would like to publicise an event or opportunity that will help develop an entrepreneurial culture at the University of Southampton, or have fresh ideas for how Future Worlds can help its network change the world with their ideas, please get in touch with Sophie using the contact form on this page.
“Future Worlds is at a really exciting stage in its development,” she adds. “It’s still young but already has a really strong network of mentors and startup projects. There’s nothing being done in this way anywhere else in the UK. There is massive potential, which is really powerful.”